Internet Marketing Tools

       How To "Big Brother" Your Own Website



A Webmaster's Guide To The Best SiteChecker Tools

   How Well Do You Really Know Your Website?


If you're like most webmasters, you have probably 
spent years building your site. You have spent years 
adding content, building links and cultivating
traffic - but how well do you really know your
website? 

How well do you know the intricate details of your 
website's traffic? How much traffic does your site 
really get? Where do your site's visitors come from? 
How long do they stay on your site? Just where do they 
go to on your site and how well do they convert into 
buyers or subscribers?

Do you know your site's rankings in the major search 
engines? What are your site's top keywords or keyword 
phrases? What's your site's Google PageRank? What's your 
future PageRank prediction?

And other questions such as who has control over your domain? 
Do you even own your domain? Who are your IP neighbors? 
What your site looks like in other browsers? How much is your 
site worth?

These are just some of the questions you should
know the answers to when analyzing your site. There
are many more questions/answers you should know
about your site. The more knowledge you have 
about your site the better equipped you will
be at improving it.

So here's a list of some of the best free online 
tools/sites that will totally reveal the hidden 
details about your site or any site for that matter.



1. Google Analytics

Perhaps one of the most helpful analytical tools you can 
use on your site. Google Analytics will give you a wealth
of information about your site's traffic. Where it
comes from, how long it stays on your site, where it
goes on your site, how well your content converts... 
invaluable information every webmaster should have
in their possession. www.google.com/analytics



2. NetMechanic Toolbox

Check your site's mechanics - find broken links, check
browser compatibility, find bad HTML code, spot slow-loading
pages, and check your spelling... all by using the NetMechanic 
Toolbox: www.netmechanic.com



3. Keyword Suggestion Tool

This free keyword suggestion tool will tell you how 
many searches are done in WordTracker and Overture 
for your site's keywords. Extremely valuable information 
since much of web's traffic and ecommerce is keyword 
driven. Great for developing keyword content for your site.
www.digitalpoint.com/tools/suggestion/



4. Iwebtool

This is another free site which offers many valuable webmaster's
tools that will give you information about your/any site.
Google PageRank, PageRank Prediction, Link Popularity, Search
Engine Position for Keywords, Backlink Checker... also Visual 
PageRank where you can see all the PR values of all the links on 
a given page - both internal and external; really valuable 
when assessing a future linking partner especially for Google.
www.iwebtool.com


  
5. Alexa Traffic Rankings

Alexa measures the web's traffic by using the Alexa bar 
in a surfer's browser. Most people know it is not an 
accurate assessment of the traffic on the net but is 
a handy measuring stick, nonetheless. It is also a handy 
tool for comparing sites and seeing the long-tern traffic 
trends of different sites, including your own. 
www.alexa.com 



6. Your Site's Traffic Logs

Most webmasters know your raw traffic logs are worth
checking and reading. It contains valuable information
about your site. Especially helpful if you're checking
for broken links on your site, you don't want to see those
302's everywhere. Professional online marketers also know 
your traffic logs contain many obscure keyword phrases that 
are worth their weight in gold. Close examination and regular 
checking of your traffic logs and stats will point out the 
profitable keywords on your site.


7. BetterWhois

You can use this site to find out the domain information
about your site. Do you have control of your domain? Many 
webmasters buy their domain name thru their web hosting company,
while this is not a problem in itself, however, if any dispute 
should arise who has administrative control of your domain? 
You or your hosting company?  Can you change hosting companies? 
Professional webmasters always make sure they have complete
control of their domains. Make sure your details are at least in the
registrant part of the Whois information, just in case any conflict
should arise. You never know, your domain could just be worth 
something someday! www.betterwhois.com



8. Google Alerts

Another valuable tool from Google which notifies you by
email when your link or site is found anywhere on the web. 
Great for keeping track of any new links your site is getting. 
Many webmasters also use this handy tool to keep track of their 
competitor's sites. They also use Google Alerts to keep track of 
whenever their own name is mentioned anywhere on the web. This one
would even make Orwell proud. www.google.com/alerts



9. IP Neighbors

Many webmasters have their site hosted on shared hosting plans, 
which means there can be hundreds of sites sharing the same
IP address. This site lets you discover who your IP neighbors
are. Why would you want to know your IP neighbors? Well like 
neighbors everywhere;  there are good ones and there are
bad ones. For example, if you have a neighboring site that
uses email to spam, it could get your IP address blocked or shut down. 
Also, if you have an IP neighbor who uses/runs a lot of new 
scripts it could crash your server. www.myipneighbors.com



10. Any Browser

Use to this handy site to discover what your site looks
like in different browsers; you could be in for a real
shock.  www.anybrowser.com



11. Google Toolbar

The Google Toolbar can be placed on your browser so that
when you're surfing you can see the Google PageRank of each 
page/site you're visiting. Many SEO experts believe Google is not 
giving us the true PR of a page and this bar is rather useless. 
However, like the Alexa rankings it is a handy measuring
stick, nonetheless. www.toolbar.google.com 



12. What Is Your Site Worth?

Please take this last analyzing tool with "a large grain of
salt", but it is fun to use and to see how much your site is worth. 
Measurement here is done largely by the amount of links you have 
coming into your site. Which is probably not a bad method to 
measure the worth of your site for every webmaster knows links 
means traffic and a site without traffic is worthless. 





In conclusion, all of these free handy tools/sites will give 
you a better, more complete picture of your own site. 
The more knowledge you acquire about your own site and 
your competitor's sites; the more equipped you will be
to succeed. This is one case where being a "Big Brother" 
can truly benefit your site. 




   
                                    











Titus Hoskins

Titus Hoskins
MarketingToolGuide.com

P.S. You are also welcomed and encouraged to take my 7 day Ecourse: 

Gearing Up For Massive Traffic and Sales. 

It will introduce you to most of the marketing tools I use. And no 
- these are not all pricy software programs - although a few of these 
are included just to make the Internet Marketing lifestyle much more 
manageable and enjoyable.











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